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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Customarily the economy has gone into the public safety banter through its effect on the country's hard force: the subsidizing of safeguard, the viability of the protection modern base, and the utiliz...

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1.Public interest group 2.All of these are correct. 3.unmarried. 4.All of these are correct. 5.18th century (1700s).

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1.Public interest group 2.All of these are correct

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Stereotyping and prejudice essentially lead to increased racism and bias, which keep on acting as a fuel that harms the plot of harmony which otherwise would have evolved between different races. Whil...

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Stereotyping and prejudice essentially lead to inc

Marketing Exam

Marketing Exam

Q Question 2 (10 points) In the context of planned and unplanned cultural change, discuss the methods used by marketers to overcome resistance to change in an international marketing scenario.

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Two options are there with marketers when innovation is introduced to a culture. These are (1) they may pause for alterations to take place or change can be spurred by them. Hopeful waiting is needed by the former for eventual cultural alterations proving value innovations of theirs to the culture and (2) the latter consists of introduction of a product or an idea and setting the manner in which resistance can be combatted in a deliberate manner and to create change by which the acceptance rate is accelerated. Cultural congruence strategy accomplishes highly competitive and successful marketing.